What Our Profit First Professionals
Certification Means for You
One of the biggest problems business owners face is not understanding what their numbers are telling them about the health of their business.
And it’s no wonder: Financial service providers have historically presented business owners with three different computergenerated reports each month but minimal instruction on how to interpret them or advice on what they need and how to use them.
Even if you do understand your profit and loss, balance sheet, and cash flow statements, these are historical reports. You are basically trying to move your business forward while gazing in the rearview mirror…not a wise strategy when the road ahead of your business is full of twists and turns.
Another problem with the way providers have traditionally approached financial reporting is that the reports don’t focus on a solution for the number one problem most businesses have: A lack of profitability and effective cash flow management.
Business owners need an easy-to-use system that answers these three questions:
- What are your numbers telling you about the health of your business?
- How do you use this data to drive your business forward?
- How can you intentionally drive profitability in your business while making sure you never run out of cash?
That’s where Profit First comes in.
What is Profit First?
Profit First is a behavior-based cash management system that works with your existing habits instead of forcing you to form new ones. It makes saving money more fun than spending it. Most importantly, when implemented properly Profit First not only guarantees your business’s profitability, it also ensures you are compensated fairly and that you never have to worry about making your tax payments again.
The Profit First concept is documented in the bestselling book Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz, and the methodology has been implemented by more than 600,000 businesses worldwide.
What it means for you
Although the Profit First methodology is conceptually simple, the devil is in the details.
You could read the book and go it alone, but there’s a lot to be said for working with a partner who knows your goals for your business and will hold you accountable when the going gets tough. Additionally, there are subtle nuances to the Profit First system that, when leveraged, can make Profit First an impactful growth tool for any business of any size.
Not everyone is aware of these nuances…but we are. As Certified Profit First Professionals, we are members of an elite group of accountants, bookkeepers, and business coaches — fewer than 1,000 worldwide — who have mastered the Profit First methodology and can create maximum impact for our clients.
As Certified Profit First Professionals, you can rest assured that we are:
